Do you ever get the feeling that sometimes people miss the value proposition you are setting forth? Like, it’s the biggest part of your business… the biggest attribute to your clients but because it’s so obvious, it gets overlooked? That’s what is inspiring this blog post.
Now, I know it’s YOUR job, as entrepreneur / business owner / CEO / leader, to set forth your value proposition and describe the benefit statements to your clients, colleagues, etc. but do you ever find yourself still trying to show the REAL value?
Our virtual assistance services / creative, professional outsourcing services are priced in the mid-pricing scale of virtual assistance companies. We offer excellent services for the online business owner and we have a team of people that my clients can plug into and rely on to get their work done. We offer more diverse skill sets and services than a lot of solopreneur companies will. All of these are great benefit statements and selling points.
But here’s the thing most people miss… I built my clients a team.
If you are working with a multi-VA firm, that firm’s owner built YOU a team. You didn’t have to. The hiring, the process of making sure the talent was good enough, shortening the know/like/trust factor was all done for you. Hours spent unbillable doing interviews, creating sub-contractor agreements, e-mail addresses, Basecamp accounts, etc. was completed when you got here.
Now, I’m not moaning about the time spent building a multi-VA team and I certainly know it was my choice in creating a large company but I realized the other day that when people say, “You’re a little more expensive than other virtual assistants” I should respond, “I know! We should be!” THAT is our value.
Our benefit statement is that I’ve created YOU a company with web designers, blog designers, graphic designers, internet marketing support people, administrative support staff, PHP programmers, social media assistants… the list continues so that you don’t have to scour the web looking. You don’t have to waste your time.
So, all this to say that if you are working with a multi-VA team and you are complaining about rates (or even gently trying to get even further discounted rates) remember that the time spent building this team was all done so you wouldn’t have to do it.
Do you have a benefit statement that is so obvious it gets missed? If so, share it!
